All articles filed in mudu.io

Internet channel does not exist in isolation. Mystery shoppers test these areas: site usability, ecommerce fulfilment, email and phone response.

Online focus groups can be used to reach segments that are difficult to access, such as doctors, lawyers and professional people.

Questionnaires’ costs are generally low, they can be less intrusive and they have the ability to target specific population.

Internet-based marketing research can help determine the influence of a website and related communications on products and services.

There has been consolidation of web analytics tools, such that there is now basic choice of a free service such as Google Analytics.

Clickstream analysis refers to detailed analysis of visitor behaviour in order to identify improvements to the site.

The only method to be certain of the best-performing alternatives is through running experiments to evaluate the best to use.

Measurement is often highlighted as an issue once the first version of the site has been ‘up and running’ for a few months.

Site-visitor activity data captured in web analytics systems records the number of visitors on site and the paths they take through the site.

Organizations need to select the most appropriate tools for reporting metrics which meet requirements such as reporting of marketing performance.

Organisations define a measurement framework which defines grouping of specific metrics used to access digital marketing performance.

Performance measurement is the process of qualifying the efficiency and effectiveness of past actions though acquisition and analysis of appropriate data.

The processes and systems intended to monitor and improve the performance of an organization are based on the study of performance measurement systems.

Companies that have a successful approach to marketing attach great importance and devote resources to monitoring their success online.