Department stage models, activity stage models and concurrent engineering, cross-functional models, decision stage models and other.
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New product development process
The early stages of the new product development process are usually defined as idea generation, idea screening, concept development and concept testing.
Read MoreWhat is a new product in marketing
A product can be defined differently and can take many forms. Some dimensions will be tangible product features and other intangible.
Read MoreProduct growth strategies the Ansoff matrix
One of the clearest ways of identifying the variety of growth options available to a business is using Ansoff’s (1968) directional policy matrix.
Read MoreNew product development considerations
The effects of any corporate planning may be important and long term. Decisions by market planners may have equally significant effects.
Read MoreNew product development definition
New product development concerns the management of the disciplines involved in the development of new products. Learn more here.
Read MoreStrategic thinking skills
Understand the strategic relevance of your own activities, know how to think strategically, play the strategy game, understand the nature of strategy.
Read MoreProblem solving skills for managers
Find the right problem, find the problem owner, use your experience, avoid the perfect solution, stay future-focused, keep it simple and other.
Read MoreHow to solve problems
A workable solution is preferable to the perfect solution because it leads to action. The perfect solution is the enemy of the practical solution.
Read MoreHow to influence decisions
Anchor the debate on your terms, build your coalition, build incremental agreement, size the prize, frame the decision favourably. Learn more here.
Read MoreDecision making practice
Ask yourself three questions: is there a pattern I recognise here, who does this decision matter to, and why, does someone know the answer anyway.
Read MoreThe hidden traps in decision making
Analysis over action, seeking perfection over practicality, hiding behind other people and shedding responsibility. Learn more here.
Read MoreGuiding principles for decision making
Good managers are often referred to as being decisive. No one can teach it and it is assumed that either you have it or you do not.
Read MoreAchieve results
As a manager, you have to achieve results. You may be responsible for project outcomes, quality outcomes, costs or product design.
Read MoreStart at the end
Working backwards from the desired outcome, rather than scrambling forwards from today, is at the heart of how good managers think and work.
Read MoreGeneral manager mindset
Focus on the outcome and the results you want to achieve. Learn to work through and with your peers, bosses and team members. Learn more.
Read MoreWhat are website landing pages?
Deciding on the page template design for different forms of landing pages is particularly important for site owners seeking to maximise conversion rate.
Read MoreCard scoring, blue prints and wireframes
Using card sorting is a way in which users can become actively involved in the development process of information architecture. Learn more.
Read MoreWebsite information architecture design
Information architecture is the art and science of structuring and classifying websites and intranets to help people find and manage information.
Read MoreBenchmark competitor websites
Benchmarking of competitors’ websites is vital in positioning a website to compete effectively with competitors that already have websites.
Read MoreWebsite localization meaning
Customer-centricity for website design is the decision whether to include specific content for particular countries. This is referred to as localization.
Read MoreWeb business, usability and accessibility requirements
Key requirements for an online presence: business requirements and user requirements which comprise usability, accessibility and information needs.
Read MoreWhat is agile software development?
The goal of agile development is to be able to create stable release more frequently than traditional development methodologies.
Read MoreWebsite prototype
Prototypes are trial versions of a website that are gradually refined through an iterative process to become closer to the final version.
Read MoreWeb development roles and responsibilities
Typical profiles of team members follow: site sponsors, site owner, project manager, site designer, content developer, webmaster.
Read MoreWebsite development process
The main tasks are as follows: pre-development tasks, analysis and design, content development testing, publishing or launching the site.
Read MoreWhat is an effective website
Website must deliver relevance and satisfactory online experience for its audience, support and add value to the brand to deliver results for the company.
Read MoreCauses of escalation of commitment
Escalation of commitment occurs because of psychological factors such as perceptual and judgemental biases, as well as impression management.
Read MoreCompetitive escalation paradigm
Escalation can occur in bid auctions where many sellers compete with one another to offer the highest or lowest price to the buyer.
Read MoreUnilateral escalation of commitment
We escalate commitment because of our own previous decisions. How should be separate between rational and non-rational tendency to escalate?
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