Specific emotions influence our decision making. This is an effect of positive and negative moods. Good or bad mood results in more biased judgements.
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Self-interest bias
Perceptions and expectations are biased in self-serving manner. When presented with identical information, we perceive situation in different ways.
Read MoreInternal conflict
How should we deal with internal conflict? Economists advice to create means of controlling the destructive impulses of the short-term decision making.
Read MoreHyperbolic discounting
Economic concept of discounting states that any choice that involves a trade off between current and future benefits should discount the future.
Read MoreMultiple selves
Decision making is a cognitive process. Humans make errors because of motivational and emotional influences. Learn more about multiple selves here.
Read MoreHow to do digital marketing strategy?
It is important for organisations to understand how and where the digital marketing strategy fits into the organisation’s overall objectives. More here.
Read MoreWhat are the digital marketing strategies?
Main types of digital marketing strategy initiatives: customer acquisition, customer conversion and experience development, customer retention and growth.
Read MoreWhy you need a digital marketing strategy?
A digital marketing strategy is needed to provide consistent direction for an organisation’s online marketing activities. Learn more here.
Read MoreDigital marketing B2B strategy
B2B organisations are developing a better understanding of strategic thinking and how it can lead to development of successful online trading. Learn more.
Read MoreRole of internet in B2B marketing
The internet became an important channel for promoting relationship with customers and provided other opportunities to transform businesses. Learn more.
Read MoreWhat is a B2B marketplace?
B2B independent e-marketplace is an online platform operated by a third party which is open to buyers or sellers in a particular industry.
Read MoreTypes of e-procurement models
Main types of e-procurement models: e-sourcing, e-tendering, e-informing, e-reverse auctions, e-MRO and web-based ERP. Learn more here.
Read MoreStrategic, functional and operational planning
Planning occurs at three levels: strategic, functional and operational. Strategic planning Strategic planning is the managerial decision process that matches the firm’s resources (such as financial assets and workforce) and capabilities (the things it is able to do well because of expertise and experience) to its market opportunities for long-term growth. In strategic plan, top…
Read MoreIntroduction to marketing planning process
Planning is everything. Planners role is to define product’s distinctive identify and purpose. Careful planning enables a firm to speak in a clear voice in the marketplace so that customers understand what the firm is and what it has to offer that competitors don’t – especially as it decides how to create value for customers,…
Read MoreB2B customer retention strategies
Three areas of B2B relationship marketing activities are: post-sales customer relationship management, market research and knowledge sharing.
Read MoreCustomer acquisition B2B
Key differences in applying tools such as search engine marketing, online PR and affiliate marketing for B2B customer acquisition are listed here.
Read MoreIndustrial, reseller and government markets
Traditionally there are three types of organisational markets in which business trade with businesses: industrial, reseller and government. Learn more.
Read MoreB2B digital marketing
Digital marketing can support business-to-business organisations. Some examples of B2B site: brand-building site, portal or media site. Learn more here.
Read MoreExit strategies for private equity firms
Learn what are different exit strategies for private equity firms. One can name a family business successor, sell it outsiders, and lead firm to IPO.
Read MoreEntrepreneur vs professional manager
What is the difference between entrepreneur and professional manager? What are transition steps to professional management. Learn more here.
Read MoreSources of finance
There are different sources of finance: savings, friends and family, crowdfunding, business angels, venture capitalists, corporations and other.
Read MoreHow can you minimize the risks associated with investing
There are different ways of minimizing risks associated with investing: self-financing, contract provision, specialisation syndication.
Read MoreTypes of financial statements
Three financial statements are described in this article: balance sheet, income statement, statement of cash flow. Learn more here.
Read MoreHow to write a business plan?
Business plan allows the founder to crystallise business ideas, thinking through the problems that they will face before having to cope with it.
Read MoreQuestions for entrepreneurs
What questions to ask an entrepreneur? Clarify current goals, evaluate strategies for attaining those goals and assess capacity to execute the strategy.
Read MoreDifferent ways of identifying business opportunities
How to find opportunities for business? Follow effectuation process, bring the idea to market with close to zero resources, listen to customers.
Read MoreSearch innovation and the quest for relevance
Search engines are always innovating in their quest to deliver that optimum search experience to each and every user who types in a query.
Read MoreUniversal search – more opportunities to rank
Universal search is a term coined by Google to describe a fundamental change in the way it presents its web search results.
Read MoreBringing in the pros
If you want to fast-track traffic to your site, then bringing in a professional search marketing consultancy can pay real dividends.
Read MoreBlack hat, the darker side of search
Less ethical practitioners attempt to exploit every loophole they can find in order to ‘game’ the engines, increase their rankings and drive traffic.
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