B2B organisations are developing a better understanding of strategic thinking and how it can lead to development of successful online trading. Learn more.
The internet became an important channel for promoting relationship with customers and provided other opportunities to transform businesses. Learn more.
B2B independent e-marketplace is an online platform operated by a third party which is open to buyers or sellers in a particular industry.
Main types of e-procurement models: e-sourcing, e-tendering, e-informing, e-reverse auctions, e-MRO and web-based ERP. Learn more here.
Three areas of B2B relationship marketing activities are: post-sales customer relationship management, market research and knowledge sharing.
Key differences in applying tools such as search engine marketing, online PR and affiliate marketing for B2B customer acquisition are listed here.
Traditionally there are three types of organisational markets in which business trade with businesses: industrial, reseller and government. Learn more.