Different forms of partnerships include link building, affiliate marketing, aggregators such as price comparison sites and co-branding. Learn more.

Affiliate marketing is a ‘pay-per-performance’ method. It’s a commision-based arrangement where the merchant pays when they make the sale or get a lead.

The main benefits of affiliate marketing are: SERPs visibility, responsiveness to marketplace changes, generate awareness.

We will review how affiliate networks can be used to improve the results from affiliate marketing and the main controls on affiliate marketing.