Public relations is about reputation – the result of what you do, what you say and what others say about you.

Do you know the four key differences between online PR and traditional PR identified by Ranchold et al. (2002)?

Learn about the advantages and disadvantages of the public relations techniques which seek to build a buzz around a campaign or gain backlinks.

Link building, blogs and blogging, tagging and folksonomies, social bookmarking, photo, video and slide sharing sites, RSS feeds, mashups, widgets.