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Category: Pay-per-click advertising

Here you will find articles about PPC such as what is paid search advertising, how does it work, how to get started, PPC advantages and other.

Posted on December 15, 2018September 12, 2019

SEO and PPC synergy

SEO is effective is in its long-term viability as a low-cost acquisition model. PPC offers instant gratification.

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Posted on September 29, 2018June 14, 2019

Pay-per-click advertising tips

Find out the 10 top tips form paid marketing success. First, define your goals and objectives before you start any paid search campaigns.

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Posted on September 29, 2018August 18, 2019

PPC best practice guide

Search engines have made setting up PPC campaigns really easy. There are plenty of tools to help you establish, monitor, optimise your campaign.

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Posted on September 27, 2018August 18, 2019

How to optimize PPC?

As well as considering the cost-per-click (CPC), you need to think about the conversion rate when the visitor arrives at your site.

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Posted on September 27, 2018June 14, 2019

Advantages and disadvantages of PPC

What are PPC advantages? First, advertiser is not paying for the ad to be displayed. Also, PPC advertising is highly targeted.

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Posted on September 27, 2018June 14, 2019

How PPC advertising works?

The search engines take relative click-through rates of the ads dependent on their position into account when ranking the sponsored links.

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Posted on September 27, 2018June 14, 2019

What is pay-per-click PPC advertising?

What is PPC? A relevant text ad with a link to a company page is displayed when the user of a search engine type in a specific phrase.

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Digital marketing

  • Affiliate marketing
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  • Pay-per-click advertising
  • Search engine marketing
  • Digital marketing strategy
  • Web analytics
  • Web development