SEO is effective is in its long-term viability as a low-cost acquisition model. PPC offers instant gratification.

Find out the 10 top tips form paid marketing success. First, define your goals and objectives before you start any paid search campaigns.

Search engines have made setting up PPC campaigns really easy. There are plenty of tools to help you establish, monitor, optimise your campaign.

As well as considering the cost-per-click (CPC), you need to think about the conversion rate when the visitor arrives at your site.

What are PPC advantages? First, advertiser is not paying for the ad to be displayed. Also, PPC advertising is highly targeted.

The search engines take relative click-through rates of the ads dependent on their position into account when ranking the sponsored links.

What is PPC? A relevant text ad with a link to a company page is displayed when the user of a search engine type in a specific phrase.