Search engines are always innovating in their quest to deliver that optimum search experience to each and every user who types in a query.

Universal search is a term coined by Google to describe a fundamental change in the way it presents its web search results.

If you want to fast-track traffic to your site, then bringing in a professional search marketing consultancy can pay real dividends.

Less ethical practitioners attempt to exploit every loophole they can find in order to ‘game’ the engines, increase their rankings and drive traffic.

Mobile search is most definitely here and it is consuming more and more marketing dollars every month.

While all of the factors that apply to regular SEO also impact local SEO, local comes with a few unique elements.

What does on-page optimisation include? Occurrences of search terms in body copy, alternative image text and document meta-data.

What are potential reasons for not gaining complete index inclusion? How can companies check the index inclusion?

How to submit your site for search engines? Most existing companies will be automatically included in search, but it’s not the same for new companies.

Generate truly valuable content that other sites will want to link to, let people know your site is the best out there and create your own blog.

The most important principle is to include keyphrases used for searchers within the anchor text of a hyperlink to point to relevant content.

Get tips to boost external links. Identify and create popular content and services, identify potential partner sites and contact them.

Each link to a page is a vote of confidence. The more links that point to an individual page, the higher the collective vote of confidence.

The key success of search engine marketing is achieving keyphrase (keyword phrase) relevance since this is what the search engines strive for.

Your site has to crawlable, your content has to be good (page titles, keyword use etc) and you need quality, relevant inbound links.

Factors include matching between web page copy and the key phrases searched, and links into the page (inbound or backlinks).

Technology harnessed to create the natural listings involves a few processes. For example: crawling and indexing.

Why SEO is good for you? It is a significant traffic driver, highly targeted, potentially low-cost visitors and dynamic.

Search engines offer an opportunity to get products or services in front of online prospects at the exact moment they’re looking for them.