Search engines are always innovating in their quest to deliver that optimum search experience to each and every user who types in a query.
Universal search is a term coined by Google to describe a fundamental change in the way it presents its web search results.
If you want to fast-track traffic to your site, then bringing in a professional search marketing consultancy can pay real dividends.
Less ethical practitioners attempt to exploit every loophole they can find in order to ‘game’ the engines, increase their rankings and drive traffic.
Mobile search is most definitely here and it is consuming more and more marketing dollars every month.
While all of the factors that apply to regular SEO also impact local SEO, local comes with a few unique elements.
What does on-page optimisation include? Occurrences of search terms in body copy, alternative image text and document meta-data.
What are potential reasons for not gaining complete index inclusion? How can companies check the index inclusion?