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Category: Web analytics

Here you will find articles about website analytics. For example: what tools and techniques are used for digital research, what are focus groups and other.

Posted on December 5, 2018September 24, 2020

What is performance management system?

The processes and systems intended to monitor and improve the performance of an organization are based on the study of performance measurement systems.

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Posted on December 4, 2018September 24, 2020

How to measure performance?

Organisations define a measurement framework which defines grouping of specific metrics used to access digital marketing performance.

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Posted on December 3, 2018September 24, 2020

What is web analytics?

Techniques to collect metrics include the collection of site visitor activity data such as that stored in web analytics systems and in site log files.

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Posted on December 2, 2018September 24, 2020

Marketing research techniques

Internet-based marketing research can help determine the influence of a website and related communications on products and services.

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