Website must deliver relevance and satisfactory online experience for its audience, support and add value to the brand to deliver results for the company.

The main tasks are as follows: pre-development tasks, analysis and design, content development testing, publishing or launching the site.

Typical profiles of team members follow: site sponsors, site owner, project manager, site designer, content developer, webmaster.

Prototypes are trial versions of a website that are gradually refined through an iterative process to become closer to the final version.

The goal of agile development is to be able to create stable release more frequently than traditional development methodologies.

Key requirements for an online presence: business requirements and user requirements which comprise usability, accessibility and information needs.

Customer-centricity for website design is the decision whether to include specific content for particular countries. This is referred to as localization.

Benchmarking of competitors’ websites is vital in positioning a website to compete effectively with competitors that already have websites.