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Category: New product development

Posted on March 20, 2020July 20, 2020

Reasons for new product failure

The failure of a product idea to be developed into a product is not necessarily a bad thing. It may save the company enormous sums of money.

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Posted on March 20, 2020July 20, 2020

Organisational structures and cross-functional teams

The use of cross-functional teams increases creativity in a new product development, leading to shorter development time and higher product innovation.

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Posted on March 20, 2020July 20, 2020

New product launch

Most new products are improvements or minor line extensions and may attract almost no attention. Other products will receive extensive coverage.

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Posted on March 20, 2020July 21, 2020

Product prototype

The item acquires a finite form and becomes a tangible good. Product designers may develop similar prototypes with different styles.

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Posted on March 20, 2020July 21, 2020

Screening of business opportunities

Screening product ideas is, essentially, an evaluation process. It occurs at every stage of the new product development process.

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Posted on March 20, 2020July 21, 2020

Product concept

Transforming a list of ideas into product concepts. For a product idea to become a new product concept, these are required: form, technology, need.

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Posted on March 20, 2020July 26, 2020

Recognising opportunities and generating ideas

It is the process of collecting possible business opportunities that could, realistically, be developed by the business into successful products.

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Posted on March 20, 2020July 26, 2020

New product development management

Well-functioning global NPD teams become a critical capability by which firms can leverage much more diverse set of perspectives for the global NPD effort.

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Posted on February 11, 2020July 26, 2020

New product development models

Department stage models, activity stage models and concurrent engineering, cross-functional models, decision stage models and other.

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Posted on February 11, 2020July 21, 2020

New product development process

The early stages of the new product development process are usually defined as idea generation, idea screening, concept development and concept testing.

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Posted on February 11, 2020July 21, 2020

What is a new product in marketing

A product can be defined differently and can take many forms. Some dimensions will be tangible product features and other intangible.

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Posted on February 11, 2020July 21, 2020

Product growth strategies the Ansoff matrix

One of the clearest ways of identifying the variety of growth options available to a business is using Ansoff’s (1968) directional policy matrix.

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Posted on February 11, 2020July 21, 2020

New product development considerations

The effects of any corporate planning may be important and long term. Decisions by market planners may have equally significant effects.

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Posted on February 11, 2020July 21, 2020

New product development definition

New product development concerns the management of the disciplines involved in the development of new products. Learn more here.

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