Bedroommood.com SEO in UK and USA

Bedroommood aimed to establish and build their online presence in English speaking markets such as United Kingdom and United States.

Goal

  • Increase overall web traffic with search engine optimisation

Dates

Launch: May 2018
End: December 2019

Actions

  1. Pages optimisation
  2. Content optimisation
  3. Content expansion
  4. Products rich snippet installation
  5. Backlink building

Achievements

Overall, mudu.io planned and executed on-page, off-page and technical SEO techniques that increased e-commerce web traffic from 90 to 1000 visits per month.

We merged 25 single-feature product pages into 6 multi-feature pages (with scent, color selection), turned off 7 sub-categories leaving one main category: Home and Gifts and redirected old pages to new ones. This resulted in no more duplicate-content pages for SEO and more efficient products maintenance.

We also updated product names, descriptions, content below the fold, URLs and metadata. Moreover, we updated blog posts URLs, H2s and meta data with high traffic keywords and redirected old links to new ones. As a result, some optimised keywords started ranking in the top 10 positions in the UK and USA which increased organic traffic.

Additionally, we added QAs at the end of each product page. Some QAs now appear as “quick answers” on Google in 1st position in the UK and USA.

We also installed a plugin to capture product reviews and added 3 reviews for each product page. Google started picking-up some product reviews and show it on search results page.

Finally, we expanded backlink profile to 50k total backlinks, raising page authority from PA:5 in May 2018 to PA:34 in October 2019.