11 trainings held
377 people attended in total
Gym subscription and 50% off breakfast promoted
377 athletes in total participated in this campaign, 34 people per training on average. After every workout, they received a special treat from Hilton Garden Inn Vilnius restaurant, collected stickers to win a free month gym subscription and got 50% off breakfast at a hotel restaurant.
Information about the campaign was shared on digital channels such as social media (Facebook event), Impuls web and app (blog post) and newsletters . Moreover, posters were displayed in the hotel lifts and rooms, and Eika business centres.
How it worked
1. Signed up via Google Form shared on Facebook event
2. Attended a training at Hilton Garden Inn Vilnius terrace
3. Got a free treat from the restaurant, and a sticker on Impuls coupon