Impuls x Hilton partnership in Lithuania

11 trainings held
377 people attended in total

Gym subscription and 50% off breakfast promoted

In 2020 summer, 11 Impuls pilates trainings were held at Hilton Garden Inn Vilnius terrace. Led by a trainer Monika Cernauskaite, 50 min workouts took place every Tuesday and Thursday mornings.

377 athletes in total participated in this campaign, 34 people per training on average. After every workout, they received a special treat from Hilton Garden Inn Vilnius restaurant, collected stickers to win a free month gym subscription and got 50% off breakfast at a hotel restaurant.

Information about the campaign was shared on digital channels such as social media (Facebook event), Impuls web and app (blog post) and newsletters . Moreover, posters were displayed in the hotel lifts and rooms, and Eika business centres.

How it worked

  • 1. Signed up via Google Form shared on Facebook event

  • 2. Attended a training at Hilton Garden Inn Vilnius terrace

  • 3. Got a free treat from the restaurant, and a sticker on Impuls coupon

Results

Facebook event

Press

Partner shares and user-generated content