Journey to Electric in London

‘Journey to Electric’ campaign aimed to improve the nation’s air quality – with the bold ambition to be a fully electric transport solution in London by 2025. Campaign pages served as rider and driver hubs that told ‘journey to electric’ story, i.e. all the steps UK team was taking to hit the ambition. Traffic was driven through CRM, social and PR channels.

Goals

  • Support local team in ‘Journey to Electric’ message distribution
  • Assist CRM, social and PR efforts with quality web content

Achievements

Overall, we generated almost 400k campaign page views (of whom 75% were unique users). Traffic was notably assisted by CRM and PR efforts, which attracted a high number of direct and organic traffic. Most visitors accessed the pages through mobile.