In July, 2018 lifestyle brand Jurate objective was to boost pop-up store visits. The ad format is available to anyone with a locations structure set up on their Facebook Page. Using targeting, and calls to action, you can reach people around your physical locations to drive them to your stores.
Over a period of two weeks, two creative formats were tested. In the first week, creative 1 reached over 18k people with a cost of 1.25 € per thousand impressions. In the second week, creative 2, reached over 14k people at under 0.15 € cost per click.
Store visits ads allowed Jurate to easily and efficiently create cost-effective and relevant ads for their unique pop-up shop. The campaign, which ran in July, 2016, led to better results for the business:
- Over 32k people reached in total
- 5% increase in total page following
- Under 0.70 € cost per result