Really Simple Syndication (RSS) feeds

RSS is closely related to blogging where blog, news or any type of content such as new podcast is received by subscribers using a feed reader. It offers a method of receiving news in feed that uses a different broadcast method from emails, so is not subject to the same conflicts with spam or spam filters. Many journalists now subscribe to publishes RSS feed for different types of content on site.

RSS is now being used to syndicate not just notices of new blog entries, but also all kinds of data updates including stock quotes, whether data and photo availability. Today, RSS is arguably important integration of content shared from a blog through to social networks like Google, Facebook and Linked In.

Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing: strategy, implementation and practice (Vol. 5). Harlow: Pearson.

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