Significant traffic driver
Search engine marketing can attract a significant proportion of visitors to the site if companies are successful at implementing it.
Visitors are searching for particular products or services so will often have a high intent to purchase – they are qualified visitors.
Potentially low-cost visitors
Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing: strategy, implementation and practice (Vol. 5). Harlow: Pearson.