Services2

Must-haves

analytics

Research

Get high level information about who your customers are and what they are doing.

strategy

Strategy

Keep focus and be sure that marketing activities are aligned with business goals.

analytics (1)

Website

Have a website that meets your business goals and needs of the target market.

Tactics

file

Search

Get listed for free with search optimized site and high quality backlinks.

favorite

Social

Participate in a conversation with your customers in an open and interactive social media world.

email

Email

Delivers real value, both to your customers and to your business at low cost.

flag

Performance

Utilize any digital channels such as Google and Facebook and pay only for the result achieved.

puzzle

Content

Engage, interact and influence customers along all phases of the customer cycle.

affiliate

Affiliate

Partner with review, rewards or voucher code sites – generate more sales at a controlled cost.

Research services we provide:
  • Custom research and analysis
  • Data processing
  • Reporting

Without a digital marketing strategy you will miss opportunities and lose business. Formulating one will help you make informed decisions about your foray into the digital marketing arena, and ensure that your efforts are focused on the elements of digital marketing that are most relevant to your business. It is crucial first step towards understanding how the constantly evolving digital marketplace relates to you, and how it affects the relationship between your business or brand, and your customers and prospects.

It doesn’t matter what business you are in, it’s fairly safe bet that an increasing number of your target market rely on digital technology every day to research, evaluate and purchase the products and services they consume. Without coherent strategy of engagement and retention through digital channels your business is at best missing golden opportunity, and could be left behind, watching your competitors pull away across an ever-widening digital divide.

Your website is a single and most valuable digital real estate you will ever own. It’s a place where you do business. You have complete and explicit control over it, can change anything and everything, manipulate it in your own way, track and measure all activity. Your website is a yardstick by which entire online business is measured.

Your website’s purpose is to provide information about your business, products and services but with conversion goals in mind. Conversion is key to digital marketing success. Think of your website primarily a conversion engine for the traffic you garnet through all of other digital marketing endeavours. Take the traffic numbers and transform them into something tangible.

We build websites that are:
  • Focused on user experience
  • Delivers high conversion rates
  • Customized for your business, including enterprise-level eCommerce
  • SEO-friendly

The internet is the most measurable medium for marketing. It offers unprecedented levels of information about who your customers are and what they are doing. It also allows a deeper understanding than any other medium of how your marketing efforts are performing.

Analytics services we provide:
  • Ad tracking and measurement
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking

Digital marketing tactics

Companies use many different digital media channels, such as affiliate, email, social and search engine marketing, to attract visitors to their website. They also have options such as display advertising and widget marketing for communicating brand values to visitors of third-party websites. Traditional communications disciplines such as advertising, direct main and PR remain important in generating awareness and favorability about brands and in encouraging visits to a companies online presence.

Choosing the most effective digital communications techniques and refining them to attract visitors and new customers at an efficient cost is now a major marketing activity, both for online business and multichannel business. Choose what’s right for you.

Search engine optimisation (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body (or key phrases) of the entered search engine users.

As well as listing pages which the search engine determines as relevant for search performed based on the text it contains and other factors such as links to the page, the SERPs also contain other tools which searchers may find useful. Google terms these tools part of strategy known as universal search for blended search.

Improving positions in the natural listings is dependent on marketers understanding the process whereby search engines compile an index by sending out spiders or robots to crawl around sites that are registered with that search engine. Technology harnessed to create the natural listings involves these main processes: crawling, indexing, ranking or scoring, query request and result serving.

SEO services we provide:
  • Competitor Backlink Analysis
  • Influencer Outreach
  • Keyword Research
  • On Page Optimization
  • Technical Audit
  • Traffic Drop Analysis
  • Weekly Health Checks

Today we are living in a digital landscape where content is everywhere. You are nothing online if you do not create content. Digital marketers use it to engage, interact and influence their customers. Content is one of the few marketing channels that allows marketers to contact their potential customers along all phases of the customer cycle, during research, purchase and review.

Content marketing is growing because it works, no matter what the size of business. It is being adopted by leading brands such as P&G and Coca-Cola, as well as smaller businesses and even one-person entities. At mudu.io, we understand your business needs and create content strategy that works.

Content marketing services we provide:
  • Content strategy development
  • Editorial calendar development
  • Blog content
  • Copywriting services

Email marketing is one of the most powerful elements in your digital marketing toolbox. It lets you communicate easily with your customers on a personal level through a universally accepted digital medium. Choosing the right approach for your email marketing communications is key. Unsophisticated mass-marketing techniques, or anything that looks like a spam, is likely to be ignored, if it makes it to your prospect’s inbox at all.

Email marketing is a fusion of marketing savvy and imaginative copy. In its simplest form, it’s an email sent to a customer list that usually contains a sales pitch and call to action (CTA). This could be as simple as encouraging the customers to click on a web link embedded in the email.

You can also use email when you don’t have anything specific to market, as a mechanism to maintain consumer engagement, strengthen brand perception and add credibility to your business. Email newsletters are still incredibly popular, and offer a very effective way to get your brand out in front of your list of prospects on regular basis.

Email marketing services we provide:
  • Subscriber list building
  • Email marketing templates creation
  • Email marketing content creation
  • Sending and management
  • Reporting

Social media is an umbrella term for web-based software and services that allow users to come together online and exchange, discuss, communicate and participate in any form of social interaction. That interaction can encompass text, audio, images, video and other media, individually or in any combination. It can involve the generation of new content the recommendation of and sharing of existing content; reviewing and rating products services and brands; discussing the hot topics of the day; pursuing hobbies, interests and passions; sharing experience and expertise etc. Almost anything that can be distributed and shared through digital channels is fair game.

For many marketers the thought of venturing into this openly interactive, anything goes, consumer-championed world can be daunting, even scary. The rules here are not dictated by marketers, but by consumers – media-savvy consumers who can spot marketing hype a mile away, and want nothing to do with it. It’s a dynamic, unpredictable world, and if you get things wrong you risk the very real prospect of backlash that will travel throughout the network and in the blink of an eye. At mudu.io we help to move social media in your favor and deliver results that align with your business goals.

Social media services we provide:
  • Social media strategy development
  • Engaging content creation and distribution
  • Social media dashboards development
  • Hashtags research
  • Community management
  • Influencer outreach

Performance marketing is a type of performance-based advertising in which a business rewards one or more of its partners for carrying out some form of advertising or promotion of the business’s products or services. This usually result in a customer taking an action. The action is prescribed by the business, allowing them to ensure their advertising spend is delivering actual, measurable result.

Performance marketing services we provide:
  • Paid search
  • Paid social (Facebook, Instagram, Linked In, and Twitter)
  • Native content amplification