Must-haves

analytics

Research

Get high level information about who your customers are and what they are doing.

strategy

Strategy

Keep focus and be sure that marketing activities are aligned with business goals.

analytics (1)

Website

Have a website that meets your business goals and needs of the target market.

Tactics

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Search

Get listed for free with search optimized site and high quality backlinks.

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Social

Participate in a conversation with your customers in an open and interactive social media world.

email

Email

Delivers real value, both to your customers and to your business at low cost.

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Performance

Utilize any digital channels such as Google and Facebook and pay only for the result achieved.

puzzle

Content

Engage, interact and influence customers along all phases of the customer cycle.

Clients

uber2
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website operations

congo river
congo

community management

bedroommood
bedroommood logo

search optimization

jurate
jur

social advertising

Education

SEO

1. What processes involve SEO listing?

2. Search ranking factors

3. SEO advantages

4. SEO disadvantages

5. Search engine submission

6. Index inclusion

7. Keyphrase analysis

8. On-page optimisation

9. External linking

10. Internal link structures

1. Why search marketing is important?

2. What is a search engine, and how does it work?

3. How do you optimize my website for search engines?

4. Why are links so important?

5. Link building tips

6. Local SEO

7. Ongoing search optimisation

8. Integrating SEO and paid search

9. Mobile search

10. Black hat, the darker side of search

11. Common black hat SEO techniques

12. Negative SEO

13. Bringing in the pros

14. Universal search – more opportunities to rank

15. Search innovation and the quest for relevance

PPC

1. What is paid search marketing?

2. What controls position in paid search?

3. PPC advantages

4. PPC disadvantages

5. Optimising pay-per-click

1. What is paid search advertising?

2. How does paid search advertising work?

3. Why use paid search marketing?

4. Get started advertising on search engines

5. What are the PPC downsides?

Online PR

1. What is online public relations?

2. Differences between online PR and traditional PR

3. Online PR advantages

4. Online PR disadvantages

5. Communicating with online media owners

6. Link building

7. Blogs and blogging

8. Tagging and folksonomies

9. Social bookmarking

10. Photo, video and slide sharing sites

11. Really Simple Syndication (RSS) feeds

12. Mashups

13. Social networks

14. Widgets

15. Atomisation

Affiliate

1. Introduction to online partnerships

2. What is affiliate marketing?

3. Affiliate marketing advantages

4. Affiliate marketing disadvantages

5. Affiliate marketing best practices

Web analytics

1. Introduction to web analytics

2. Performance management for digital channels

3. Creating a performance management system

4. Defining the performance metrics framework

5. Introduction to tools and techniques for web analytics

6. Collecting site-visitor activity data

7. Design for analysis

8. AB and multivariate testing

9. Clickstream analysis and visitor segmentation

10. Selecting a web analytics tool

11. Marketing research using the Internet

12. Questionnaires

13. Focus groups

14. Mystery shoppers

Why remote?

Digital marketing involves a lot of activities that can be done independently. Employees can run marketing campaigns without needing to be in office. Many daily activities like link building, social media updates and email outreach can be done effectively by employees working remotely.

Remote workers seem to be happier and more productive than other workers. TINYpulse.com found that remote workers are happier compared to regular office workers (8.1 compared to 7.44 on a scale of 10). 91% of respondents said they are more productive when working away from office.