This section examines B2B use of internet technologies and in doing so considers the e-markets, the factors which affect adoption and looks at online marketing strategies.
Traditionally there are three types of organisational markets in which business trade with businesses: industrial, reseller and government.
Key differences in applying tools such as search engine marketing, online PR and affiliate marketing for B2B customer acquisition are listed here.
Three areas of B2B relationship marketing activities are: post-sales customer relationship management, market research and knowledge sharing.
Main types of e-procurement models: e-sourcing, e-tendering, e-informing, e-reverse auctions, e-MRO and web-based ERP.
B2B independent e-marketplace is an online platform operated by a third party which is open to buyers or sellers in a particular industry.
The internet became an important channel for promoting relationship with customers and provided other opportunities to transform businesses.
B2B organisations are developing a better understanding of strategic thinking and how it can lead to development of successful online trading.
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