Digital marketing strategy should include goal setting, situation review, strategy formulation, resource allocation and monitoring.
Marketing planning is an ongoing process of making decisions that guide firm both in short and long term. It identifies and builds on a firm’s strengths.
Different functional and operational-level planners have to make sure their plans support the organisation’s overall mission and objectives.
A digital marketing strategy is needed to provide consistent direction for an organisation's online marketing activities.
Main types of digital marketing strategy initiatives: customer acquisition, customer conversion and experience development, customer retention and growth.
It is important for organisations to understand how and where the digital marketing strategy fits into the organisation’s overall objectives.
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